Organizational Goals

Noquemanon Trails Network Strategic Initiatives 2014-2020

Logic Model NTNOrgChart Aug2014

Demographics of last years events  2013 Events Consolidated Demographics

NTN Organization

Achieve financial sustainability through aggressive marketing

  • Build a $200,000 sinking fund
  • Conduct a well defined capital campaign by 2016
  • Increase overall membership by 50% to 2000 individuals by 2020
  • Secure permanent easements for all major corridors
  • Enhance leadership role in the silent sport community by  involvement in summits/legislation
  • Develop cooperative strategies with non motorized entities ie. IOHT, NCT, Range MBT
  • Work with municipalities to establish safe road crossings
  • Encourage municipalities to include non-motorized trails in recreation and strategic plans.
  • Ensure succession planning by recruiting energetic-visionary community members to the NTN Board

Ski Operations

Enhance “xc ski destination” reputation in major markets such as Twin Cities, Chicago, Milwaukee, etc

  • Partner with Marquette MCCVB to create desirable travel packages (hotel, meals, shuttle, ski pass)
  • Insure consistent high quality grooming every day
  • Plan and Build an FIS certified race venue at Forestville.
  • Develop an improved customer service culture at the Forestville Trailhead
  • Improve Nordic membership services
  • Build on-trail amenities such as warming shelters
  • Improve Forestville trailhead facility to enhance ambience
  • Support Noquemanon Skijor Club
  • Create new relationships with community developers

Single Track

Complete trail head funding project: Pavilion, parking lot, bathrooms

  • Obtain IMBA “Ride Center” designation
  • Develop inaugural “Marquette Trails Festival” June 6-8, 2014
  • Enhance Marquette’s reputation as the “Fat Tire/ Snow Bike Capital of the World”
  • Develop marketing strategy in collaboration with MCCVB
  • Construct new trails to achieve “100 miles of ST” by 2020
  • Improve trail mapping in cooperation with YMCA
  • Establish safe crossing north-south connection across US 41 through landowner negotiations
  • Circumnavigate the City of Marquette from the Carp River to the Dead River
  • Encourage a presence at any/all snow bike summits/expos ie. Cable, WI (January 2014)
  • Stage the Noquemanon World Championship Snow Bike Race (January 26, 2014)

Events Division

Provide leadership and continuity among events; Noquemanon Ski Marathon, Ore to Shore Mountain Bike Epic, Marquette Trail 50 Ultra, XTERRA Triathlon, Marquette Marathon,  Marquette Trails Festival

  • Foster community support of NTN’s mission by creating synergies among our events
  • Increase participation in existing events: 2013 =4950 participants, 2014=6000
  • Improve the quality of the equipment used to manage events to state-of-the-art
  • Obtain long term trail use easements/agreements
  • Develop safer access points in critical areas such as City of Marquette, Negaunee and Ishpeming
  • Hire full time event management staff
  • Expand the menu of events that are consistent with NTN’s mission

Marquette Marathon

Triple participation by 2018  to 3000

  • Attain USA Track and Field certification for the marathon course
  • Secure a title sponsor for the ½ marathon
  • Develop new running events such as Santa 5k, Boston Strong Memorial run, etc
  • Offer cash prizes for full and ½ marathons
  • Hire part time staff and pacers for ½ and full marathon
  • Bid on the Master’s Championships
  • Organize a Marquette Marathon Running Club to provide training runs and promote wellness in the community

Marquette Trail 50 Ultramarathon

Double ultrarunning participation to 500 by 2020.

  • Bid on USA Track and Field 50K Trail Run National Championship
  • Increase regional and national sponsorships for 50 Mile, 50 Kilometer, Team Relay, and Kids Races
  • Promote local health and wellness through group training trail runs
  • Organize a Marquette Trail Running Club to support trail races and other running events
  • Increase monetary support to the trail networks for building and maintaining trails
  • Organize a Spring Ultramarathon and other trail running events as part of a series
  • Collaborate with other silent sport organizations, including a “Yooper” Tough Trophy Series (Ski, Bike, Run, Other) Championships.